The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google - Business Strategy Book for Entrepreneurs & Tech Enthusiasts - Perfect for Startup Inspiration & Corporate Analysis
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Product Description
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Customer Reviews
Rarely have I read a book in which the writer's speaking style is so apparent and consistent. His *voice* is uncanny. I've seen him interviewed multiple times in a variety of settings, and this book reads exactly the way he speaks (or vice versa, I guess), and I could listen to him talk all day. I know nothing about business, really, but his take on how these four companies function was fascinating to me. [I'm reading this in 2024, so I don't know exactly how his predictions or views have held up--an updated version would be equally fascinating.] His real-life perspective and common sense approach to life, as well as business, are worth anybody reading, regardless of age, profession, or politics.Detractors complained in reviews that he sounds unprofessional or not like a college professor because of his occasionally rough language.... EXACTLY!! He sounds like a real guy talking about real stuff in a real style with real vocabulary. He's not the nerd professor talking down to me like I'm an 18-year-old idiot--he's the cool professor talking to me like I'm also an adult (since, as the reader, I am), as we're having a drink after work or on a Saturday afternoon. He's not super-animated in person, either, which makes him sound even more sincere and credible--it's not a show, full of fake hystrionics. The numbers and data are all there, so he's not just blowing smoke, but the numbers don't read like mindless data or business-geek-talk. He is extremely insightful about human behavior and the psychology of young people entering the workplace.Again, I'd love some kind of ten-year update/revision/analysis, but I thoroughly enjoyed this book and would recommend it highly to any young person or college student with an eye toward a successful business career. I'm going to read Chapter 10, "The Four and You," with all of my seniors this upcoming year, as well, regardless of their career goals, because some of that advice applies to everybody!Very highly recommended!
