Insanely Simple: The Obsession Behind Apple's Success - Business Strategy Book for Entrepreneurs & Tech Leaders | Perfect for Office, Business Travel & Startup Inspiration

Insanely Simple reads as a vibrant, narrative modern business book. A book that is white and glassy. A book that is large and iconic. Positioning complexity as the villain of success, Segall focuses on the importance of simplicity. Segall's admiration of Jobs cannot be understated. Job’s influence on Segall supports many philosophies he proposes and is the source of his many patterns of thought. At the same time, Segall has the ability to point out the flaws in Jobs and exercises this ability at various times, while discussing the hardship of maintaining simplicity.Segall, worked as a marketing provider to Apple and many other large IT companies such as Dell and Intel. He derives many of his stories from his work experience with multiple companies, and compares and contrasts the practices of particular companies and the outcome. For instance, Segall explores when Jobs decided that Apple needed a new branding campaign and was able to launch the “think different” campagain within a month, while its competitor, Dell, had not created a successful campaign after 6 months.The "simple stick" idea is explored through this narrative, providing real life experiences and not shabby, outdated business models and also shows the importance of utilizing the “simple stick” in marketing. Segall's admiration for Jobs created a narrative-style book, full of stories that allowed the reader to see how Job's worked and what in turn worked for the company. However, there are various times through the book, where the author’s admiration did not allow him to think outside of this context and easily could be comprehended as “What would Apple Do?” theme.Overall, the insight into Apple was extremely helpful; however ironically, the book could use some simplifying. If one is able to filter out the lessons from the stories, it may be helpful, but if one would like a step-by-step guide for management, marketing and positive business practices, this may not be a practical resource. I am a University of Baltimore student, enrolled in an entrepreneurship course and this was one of my recommended reading. I enjoyed this book and would recommend this for nascent business owners and other entrepreneur students as the marketing strategies discussed could provide a plethora of ideas that one continue building upon.